The pricing model of a sales intelligence tool matters as much as the feature set.
Seat-Based Pricing
You pay a fixed monthly fee per user, regardless of how much they use the product. Predictable invoices but punishing for low-utilization users.
Best for: Large teams with consistent, high-volume usage.
Token-Based Pricing
You buy a pool of tokens consumed when you use specific features. Pay only for what you use. Unused tokens roll over or expire based on the plan.
Best for: Small teams, solo founders, and companies with variable usage patterns.
How to Model Your Cost
- Estimate monthly scans per rep × team size
- Estimate contact reveals per month
- Compare seat-based vs token-based total at your usage level
For most teams under 10 reps, token-based pricing is 40–60% cheaper. At 20+ reps with heavy daily usage, seat-based often wins.