Intent data pricing is famously opaque. Many vendors hide their numbers behind "contact sales" pages and annual minimums.

The Main Pricing Models

Seat-based pricing charges per user per month regardless of usage. A 10-person SDR team at $200/seat/month pays $2,000/month — whether each rep runs 50 scans or 5.

Credit-based pricing charges per action — a contact reveal, a scan, an export. These can be predictable if usage is consistent, but they punish experimentation.

Token-based pricing allocates tokens for each feature use. You buy tokens upfront and spend them only when you get value.

What Drives Cost at Enterprise Vendors

Enterprise intent platforms charge for: data freshness, contact-level precision, CRM integrations, historical data access, and seat count. Annual contracts with $15,000–$50,000 minimums are common.

The Right Model for Your Stage

Early-stage startup → Token-based or free plan
5–15 person sales team → Token-based or seat-based up to $500/seat/month
50+ person revenue team → Enterprise license with negotiated terms