Buyers reveal intent long before they say a word — through what they click, read, download, and revisit.
Email Behavioral Signals
- Opened 5+ times: Forwarded internally. Ask who else is on the thread.
- Clicked the pricing link: High intent. Follow up within 24 hours.
- Replied with a question: Treat as a warm lead immediately.
Website Behavioral Signals
- Pricing page visits (3+): Building a business case. Trigger a sales alert.
- Case study downloads: They want social proof. Send industry-specific references.
- Integration page visits: Technical due diligence started. Loop in a solutions engineer.
- Demo replay watched: Decision-maker is reviewing. Confirm next steps.
Product Behavioral Signals
- Invited a teammate: Expansion intent. Trigger an upsell conversation.
- Connected CRM integration: Deep commitment signal.
- Hit a usage limit: Upgrade conversation is natural right now.