31 Buying Signal Examples Every Sales Rep Should Know

Knowing that buying signals matter is one thing; recognizing them in the wild is another. Here are 31 buying signals organized by category.

Company Signals (Act within 24 hours)

1. Funding round announced
2. VP of Sales hired
3. VP of Marketing hired
4. Mass hiring surge (20+ roles)
5. New office opened
6. Acquired a competitor
7. Rebranding underway
8. IPO filed
9. Partnership announced
10. Contract win announced

Competitor Signals

11. Negative G2 review of a rival
12. Reddit thread asking for alternatives
13. LinkedIn post about switching tools

Behavioral Signals

14. Pricing page visited 3+ times
15. Demo replay watched
16. ROI calculator completed
17. Integration page visited
18. Case study downloaded
19. Email opened 5+ times
20. Calendar link clicked but not booked

Verbal Signals

21. "What does implementation look like?"
22. "How long does onboarding take?"
23. "What's the contract length?"
24. "Can we do a pilot first?"
25. "What do other companies in our space do?"
26. "Can you send the security docs?"
27. "Who else is on your team?"
28. "What happens if we need to cancel?"

Product Signals

29. Invited a teammate
30. Connected CRM integration
31. Exported data